As a strategist I join the dots between insights, opportunities and execution.

I have helped companies understand their customers, their future context and opportunities for innovation. My experience spans physical and digital products, geographies and sectors and includes: consumer electronics, hospitality, FMCG, energy, transportation, fashion and finance.

My strategy skill set and design experience mean I am adept at delivering actionable insights and strategic recommendations at a business, brand and design level. 


Alex is one of those rare beasts, who can combine creative design with a strong grasp of the big picture
— Kevin McCullagh, Founder of Plan