As a strategist I join the dots between insights, opportunities and execution.
I have helped companies understand their customer, analyse trends impacting their industries, position their brand, plan for coherent portfolios, generate new business concepts, envision new product-service propositions and develop management tools to guide execution.
Projects have spanned sectors and geographies, which has led to carrying out qualitative research around the world with destinations including Dubai, Abu Dhabi, China, India, Thailand, Mexico and Brazil.
My background is in Industrial Design and in 2008 I identified an opportunity to create a range of furniture that responded to the needs of small space city living. This led to receiving the ‘Homes & Gardens Young Designer of the Year’ and the ‘ELLE Decoration New Designer Award’ in 2012.
All the products were acquired by the Italian brand Ex.t. The range of furniture and accessories created for Ex.t has continued to grow, with the products exhibited, retailed and specified internationally. Further designs been commissioned by, Heals, Authentics and Liberty – with more in the pipeline.
I am a contributor to the trends and news section of Architonic's website, which receives over 16 million visits a year. My trend-based articles have been published in titles such as 'The Interior Design Yearbook’.
Further commissions include strategic content marketing for brands, such as Boffi and Orgatec – a leading international trade fair for Office and Facility – and the only trade fair to present the whole world of work.
If you're interested in commissioning me or have any questions, feel free to get in touch: firstname.lastname@example.org