As a strategist I join the dots between insights, opportunities and execution.
I have helped companies understand their customers, their future context and opportunities for innovation. My experience spans physical and digital products, geographies and sectors and includes: consumer electronics, hospitality, FMCG, energy, transportation, fashion and finance.
My strategy skill set and design experience mean I am adept at delivering actionable insights and strategic recommendations at a business, brand and design level.
My background is in Industrial Design, having worked for in-house teams and agencies to design products and environments.
I still design furniture and accessories for like-minded brands, using my skills as a strategist to inform the creative process. My products for a variety of brands have been exhibited, retailed and specified internationally.
The body of work led to receiving the ‘Homes & Gardens Young Designer of the Year’ and the ‘ELLE Decoration New Designer’ awards in 2012.
View more on Behance.
I am a contributor to the trends and news section of Architonic's website, which receives over 16 million visits a year. My trend-based articles have been published in titles such as 'The Interior Design Yearbook’. Further commissions include strategic content marketing for brands, such as Boffi and Orgatec.
If you're interested in commissioning me or have any questions, feel free to get in touch.