My sector experience spans; consumer electronics, hospitality, transportation, FMCG, energy, fashion and finance. The cohering thread is technology. I live in London. My work is global.
As a strategist I join the dots between insights, opportunities and execution.
I have helped companies understand their; customer, regional market, business sector, product category and future context. I’ve defined their brand, envisioned new product-service propositions and developed brand-design management tools to guide execution.
My work has spanned sectors and geographies, which has led to carrying out qualitative research around the world with destinations including Dubai, Abu Dhabi, China, India, Thailand, Mexico and Brazil.
My background is in Industrial Design, having worked for in-house teams and agencies to design products, furniture and environments.
In 2008 I identified an opportunity to create a range of furniture that responded to the needs of small space city living. I took the ideas from paper to production. This led to receiving the ‘Homes & Gardens Young Designer of the Year’ and the ‘ELLE Decoration New Designer Award’ in 2012.
All the products were acquired by the Italian brand Ex.t. The range of furniture and accessories created for Ex.t. has continued to grow, with the products exhibited, retailed and specified internationally. Further designs have been commissioned by, Heals, Authentics and Liberty, with more in the pipeline.
You can view the full collection on Behance.
I am a contributor to the trends and news section of Architonic's website, which receives over 16 million visits a year. My trend-based articles have been published in titles such as 'The Interior Design Yearbook’.
Further commissions include strategic content marketing for brands, such as Boffi and Orgatec – a leading international trade fair for Office and Facility – and the only trade fair to present the whole world of work.
If you're interested in commissioning me or have any questions, feel free to get in touch: firstname.lastname@example.org